**Please note: this was first posted over on theBrewRoom blog. You can check out the full post (and more) there!
Inspired by a list published on AdAge.com by Simon Dumenco, “9 Media Things That Should Be Immediately Regulated,” I hereby give you my list of 7 Things That Should Be Immediately Regulated When Posting For Your Small Business (or any sized business for that matter) on social media accounts. Posting for your business can be tricky to navigate at first, but it gets easier with practice (and remembering these reminders). Please note: there is no particular order because these are all important. Well, except for No. 1. That’s pretty important.
5. Henceforth, your posts shall only contain one punctuation character in a row. I get that you’re excited, but use your words, not your exclamation points. Exception: ellipses…
4. Henceforth, you shall not ramble. The ratio of number of characters per post to percent of increased engagement varies between Ragan, Short Stack, and Linchpin SEO infographics, but they all will tell you that posts clocking in around 100-150 characters (3 lines of a Facebook update) see more interactions on Facebook. Similarly, about 80-100 characters are ideal for a tweet.
3. Henceforth, you shall not post willy-nilly. Everyone (yes, everyone) will tell you to make a schedule of posts and stick to it. It’ll keep you organized, keep you on point, and ensure that you post essential messages without becoming overbearing (and annoying).
2. Henceforth, if you must automate posts, know who/what/where/when. Don’t be the person tweeting your two-for-one BBQ Nite when something devastating (or joyful, but mostly devistating) happens. Make sure you know what’s going where and when. Try your best to make a quick change should you need to.
1. Henceforth, you shall be interested in others. As John of YaJagoff will tell you, social media is losing the “social” aspect. He’ll also tell you that you can get more people interested in you by showing interest in them. Think about the last time you were faced to endure time with a “me” person. It’s a turn-off, yeah? Don’t be that person online.