moda vivendi

I'm just talking to myself. We do that sometimes, me and myself.


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Social media needs to be social

This was originally posted over at theBrewRoom blog.

Sometimes, it’s easy to forget that social media is, in fact, social.  Every time that certain car commercial comes on (you know, with the rep reading tweets and their hashtags), someone in the room with me asks, “What’s a hashtag?”  It’s a link to all the tweets in the world with said hashtag.  Then the inevitable, “But…..why?”  So you can see what people are saying (and jump into the conversation, of course)!  We’re so focused on using the Internet to throw information out into the universe that we forget the best way to use it; no one wants to be talked at, they want to converse.  Social media, and the marketing that goes with it, is virtual word of mouth.  It’s a conversation.  There are peoplBill Lumberghe constantly talking with and engaging other people.  If you want your business to be successful, you need to engage as well.

Let’s say I work somewhere like “Office Space.”  I have 3-5 on any given day asking me to tweet something, usually a promotion.  Of course, they all think  their message is the most important one to disseminate (so it must be posted NOW).  Well, when you overload people with text and they aren’t getting anything meaningful out of it, guess what will happen to your message? It’ll get tuned out (or they’ll just unfollow you period).  Now, when Lumbergh comes back 5 minutes later to ask if anyone is talking about it, he’ll be let down because the answer is no.

Long story short: be social.  Show you care about the community that you’ve built:

  • Ask questions.
  • Answer questions.
  • Include comments when you retweet whenever possible.
  • If you need to promote services or events, do it in a way that’s natural and not pushy.
  • Mention people to get the conversation going if you have a piece of information that you think is of interest to them (just don’t be spammy; no one likes that).

And don’t forget to “listen” to the conversations.  It’s a two-way flow of information.  Don’t expect to get a response if you are not responding yourself.

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Should Your Business Use Tumblr?

**Please note: I originally posted this on theBrewRoom blog. Head over there to see it in all its glory!

What happened to Tumblr?  It has a couple hundred (million) users, but even then, it seems like it was almost a flash in the pan.  According to WSJ, Tumblr was recently purchased by Yahoo to bring a social networking presence to the company that is mostly used by an older customer base.  A Google Trends search makes it pretty clear that it’s the forgotten middle child of social media.  (Does anyone else appreciate the irony of using Google to report on something Yahoo-related?  Fickle internet..)  So even though it’s hovering in the shadows for now, should your business use Tumblr?

Tumblr’s users are in a younger demographic.  If you’re Newsweek Tumblrmarketing to that younger crowd, this could be a great tool.  But even if you aren’t marketing to a younger crowd, you can utilize Tumblr in an effective way.  Most notably, if you have highly sharable, visually appealing content or snippets of interesting text.  Newsweek, among others, does a great job of this.

It is primarily a visual platform; if you have pictures to share, this is great.  So why not use Facebook or Instagram?  Well, my friends, you can cross-post.  And you can reach more people than just those who follow you.  If someone likes your content, they can “reblog” or share it on their own Tumblr page, and so on and so forth.  So how is it different than Facebook?  You can tag your pictures, similar to Instagram, and let the viral nature of Tumblr do its job.

Sure, you can use this as your sole website for your business, but I like to think of Tumblr as an extension of your brand identity.  The users are a little edgier, a little more tongue-in-cheek, a lot more visual, and therefore more likely to share things they find visually appealing on Tumblr.

The simplicity of this platform is also appealing and so is the ability to curate content.  But to see my full thoughts on that, head over to theBrewRoom (you know you want to)!